Sustainable Transportation Action Research Team (START)
B.B.A. (Business Administration, First class honours, Simon Fraser University)
M.R.M. (Resource Management, Simon Fraser University)
Ph.D. (Transportation Technology and Policy, University of California, Davis)
Dr. Jonn Axsen explores transitions to sustainable energy systems. He draws from disciplines of economics, psychology, sociology and engineering to investigate the nexus of technology, environmental policy, and consumer behaviour. Jonn’s study of consumers’ social valuation of plug-in electric vehicles has earned him recognition as “Young Researcher of the Year” at the OECD’s 2011 International Transportation Forum. His specific research interests include:
- Adoption of pro-environmental technology
- Electric mobility and alternative fuel vehicles
- Consumer attitudes, values, lifestyle and social influence
- Citizen acceptance of energy and policy
- Energy system simulation modeling
- Climate policy design and impacts
In particular, Jonn strives to bring attention to the importance of “human” aspects of sustainable systems—understanding the attitudes, values and lifestyles of individual consumers, and how these can change. His research methods include large-scale consumer surveys, in-depth interviews and focus groups, energy-economy modeling, social network observation and analysis, discrete choice modeling, statistical analysis, factor and cluster analysis, technology assessment, and life-cycle impact analysis. His research has been funded by public and private organizations such as the California Air Resources Board, the California Energy Commission, Natural Resources Canada, and BMW. Current projects include: consumer valuation of electric-mobility and green electricity, the social transmission of information and valuation of advanced vehicle technology, individual engagement in pro-environmental lifestyle practices, and regional characterizations of electric-mobility readiness.
Jonn’s publications include:
- Axsen, J. and M. Wolinetz (Under review). How policy can build the plug-in electric vehicle market: Insights from the respondent-based preferences and constraints (REPAC) model, Submitted to Technology Forecasting and Social Change.
- Fox, J., J. Axsen and M. Jaccard (Revise and resubmit). Picking winners: Assessing the costs of technology-specific climate policy for U.S. passenger vehicles, Submitted to Ecological Economics.
- Peters, D., J. Axsen, A. Mallet (Under review). Socio-political acceptance of smart grid as a tool to mitigate climate change: The case of British Columbia, Submitted for special issue on “Smart Grid” in Renewable & Sustainable Energy Reviews.
- Melton, N., J. Axsen, and D. Sperling (2016). Moving beyond alternative fuel hype to decarbonized transport, Nature Energy, 1, 16013.
- Axsen, J., S. Goldberg, and J. Bailey. (2016). How might potential future plug-in electric vehicle buyers differ from current “Pioneer” owners?. Transportation Research Part D 47 (2016) 357-370.
- Bailey, J. H. and, J. Axsen (2015). Anticipating consumer acceptance of utility controlled charging for plug-in vehicles, Transportation Research Part A: Policy and Practice, 82, 29-46.
- Axsen, J., J. H. Bailey, and M. Castro (2015). Preference and lifestyle heterogeneity among potential plug-in electric vehicle buyers, Energy Economics, 50, 190-201.
- Axsen, J. (2015). In climate policy, can public ignorance be bliss? Policy Options, January 2015.
- Bailey, H., A. Miele, and J. Axsen (2015). Is awareness of public charging associated with consumer interest in plug-in electric vehicles? Transportation Research Part D: Transport and Environment, 36, 1-9.
Link to Press Release, Vancouver Sun, Global News and 24 Hours
- Rhodes, E., J. Axsen and M. Jaccard (2015). Gauging citizen support for a low carbon fuel standard, Energy Policy, 79, 104-114.
- Axsen, J. (2014). Citizen acceptance of new fossil fuel infrastructure: Value theory and Canada’s Northern Gateway Pipeline, Energy Policy, 75, 255-265.
- Rhodes, E., J. Axsen and M. Jaccard (2014). Does effective climate policy require well-informed citizen support? Global Environmental Change. 29, 92-104.
- Wolinetz, M. and J. Axsen (2014). The Renewable and Low Carbon Fuel Requirement Regulation: Current Impacts and Future Potential of British Columbia’s Transportation Fuel Regulation, Report, Prepared by Navius Research for public release, August, 2014.
- Wolinetz, M. and J. Axsen (2014). B.C. clean fuel regulation works: Let’s keep it clean, clear cut and strong (Op-Ed), Vancouver Sun, September 24, 2014.
- Cusack, D., J. Axsen, R. Shwom, L. Hartzell-Nichols, S. White, K. Mackey (2014). Assessing climate engineering solutions as complements to mitigation: An interdisciplinary framework. Frontiers in Ecology and the Environment, 12(5), 280-287.
- Axsen, J., and K.S. Kurani (2014). Social influence and pro-environmental behavior: The reflexive layers of influence framework. Environment and Planning B, 41(5), 847-862.
- Axsen, J., H. J. Bailey, and G. Kamiya (2013). The Canadian Plug-in Electric Vehicle Survey (CPEVS 2013): Anticipating Purchase, Use, and Grid Interactions in British Columbia, Preliminary Report (PDF), October 31, 2013. Survey documents.
- Axsen, J., C. Orlebar, and S. Skippon (2013). Observing social influence and consumer preference formation: The case of a U.K. workplace electric-vehicle trial. Ecological Economics, 95, 96-107.
- Axsen, J. and K. Kurani (2013). Hybrid, plug-in hybrid or electric—what kind of electric-drive vehicles do consumers want? Energy Policy, 61, 532-543. Link to Video Abstract.
- Axsen, J., and K.S. Kurani (2013). Connecting plug-in vehicles with green electricity through consumer demand, Environmental Research Letters, 8, 1-11. Links to Open Access PDF and Video Abstract.
- Axsen, J., and K.S. Kurani (2013). Developing sustainability-oriented values: Insights from households in a trial of plug-in hybrid vehicles, Global Environmental Change, 23 (1), 70-80.
- Axsen, J., J. TyreeHageman, and A. Lentz (2012). Lifestyle practices and pro-environmental technology, Ecological Economics, 82, 64-74.
- Axsen, J., and K.S. Kurani (2012). Social influence, consumer behavior and low-carbon energy transitions, Annual Review of Environment and
Resources, 37, 311-340.
- Axsen, J. and K.S. Kurani (2012). Who can recharge a plug-in electric vehicle at home? Transportation Research Part D, 17(5), 349-353.
- Axsen, J, and K.S. Kurani (2012). Interpersonal influence within car buyers’ social networks: Applying five perspectives to plug-in hybrid vehicle drivers, Environment and Planning A, 44(5), 1047-1065.
- Axsen, J., C. Yang, R. McCarthy, A. Burke, K. Kurani, and T. Turrentine (2011), The Plug-in Electric Vehicle Pathway, in Sustainable Transportation Energy Pathways: A Research Summary for Decisionmakers, Eds. Joan Ogden and Lorraine Anderson, 38-63.
- Axsen, J., K.S. Kurani, R. McCarthy and C. Yang (2011). Plug-in hybrid vehicle GHG impacts in California: Integrating consumer-informed recharge profiles with an electricity-dispatch model, Energy Policy, 39(3), 1617-1629.
- Axsen, J., and K.S. Kurani (2011). Interpersonal influence in the early plug-in hybrid market: Observing social interactions with an exploratory multi-method approach, Transportation Research Part D: Transport and Environment, 16(2), 150-159.
- Axsen, J. (2011). B.C. government’s plan to construct three LNG plants counters CO2 reduction efforts (Op-ed), Vancouver Sun, November 14, 2011.
- Axsen, J, and K.S. Kurani (2010). Anticipating plug-in hybrid vehicle (PHEV) energy impacts in California: Constructing consumer-informed recharge profiles, Transportation Research Part D: Transport and Environment, 15(4), 212-219.
- Axsen, J, K.S. Kurani, and A. Burke (2010). Are batteries ready for plug-in hybrids buyers? Transport Policy, 17 (3), 173-182.
- Axsen, J, A. Burke, and K.S. Kurani (2010). Batteries for PHEVs: Comparing Goals and the State of Technology, in Electric and Hybrid Vehicles: Power Sources, Models, Sustainability, Infrastructures and the Market, Ed. Gianfranco Pistoia, Elsevier, ISBN 978-0-444-53565-8.
- Axsen, J., and K.S. Kurani (2009). Early U.S. market for plug-in hybrid electric vehicles: Anticipating consumer recharge potential and design priorities, Transportation Research Record: Journal of the Transportation Research Board, 2139, 64-72.
- Axsen, J., D. Mountain, and M. Jaccard (2009). Combining stated and revealed choice research to simulate the “neighbor effect”: The case of hybrid-electric vehicles, Resource and Energy Economics, 31 (3), 221-238.